Black Utopia

The Importance of Choosing a Name for Your Brand

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If you don’t already have an established business name, choosing one is one of the most important steps you’ll take in your business.  This can be a bit daunting because it’s your brand.  It establishes you and what you stand for.  

There’s alot of conversation surrounding how you should name your store.  Some may argue that your store name should reflect what your product and/or service is.  Others may argue that using part of your name helps you brand yourself and won’t get you tied to selling certain products or services.  Regardless of what you decide to do, make sure to check that the name you’re using hasn’t already been trademarked.  

Please keep in mind that once you pick your shop name, it cannot be changed.  Our system will let you know if the shop name you’re wanting to use is available at the time of registration.  


Black Utopia
Author: Black Utopia

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