Black Utopia

Making Your Products Stand Out

Product photography is a key part of a consumer’s decision-making process, ultimately determining conversion and retention rates.  Unlike shopping at a department store, when shopping online, you can’t pick up the product to feel it or hold it in your hands.  All you have is the photo.   Click here and search product photography for a list of photographers that we recommend you try for your brand.

A great product photo should clearly display the product, grab the attention of your shopper, and communicate information about the size, color, and materials.   Make you product tell the story.

Our suggestion is to take multiple photos and showcase your product in at least two ways.  

  1. The first way should be a clean-cut, white or solid color background, product only image.  These should include your product, and a variety of images showcasing your product from different angles.  Product only images are meant to show your product in its best light from all relevant angles.  They are usually shot on a white or solid color background, helping to create a consistent look across your store.
  2. The second way should be an in-context or lifestyle photos that show your product being worn or used in its intended environment or alongside complementing products.  
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